Mahindra Group chairman Anand Mahindra turned Bengaluru’s relentless traffic into an unexpected marketing opportunity during his trip for the Invest Karnataka 2025 summit. In a playful post on X (formerly Twitter), he humorously pointed out that the standstill traffic transformed his Mahindra BE 6 electric SUV into an impromptu display.

“Since we’re barely moving, my car has become a real-time showroom. Everyone stuck beside me has plenty of time to observe and admire it!” he remarked, leaving social media in splits.

His post gained rapid traction online, with many users relating to the city’s gridlock nightmare. One amused commenter quipped, “Forget a high-profile launch—Bengaluru roads do the job perfectly!” Another joked, “Your BE 6 spent so long at a standstill, Google Maps might list it as a landmark soon!”

The Mahindra BE 6, a highly anticipated electric SUV, is drawing attention for its sleek aesthetics and cutting-edge tech. While Mahindra’s lighthearted jab at the traffic amused netizens, it also served as a clever marketing tactic for his latest innovation.

Bengaluru’s legendary congestion might be a commuter’s worst enemy, but Mahindra managed to spin it into a viral sensation—and a promotional win.