BENGALURU: Azorte, the premium fashion and lifestyle store chain by Reliance Retail, has inaugurated its third Bengaluru location at Vega City Mall. Hari Krishnan, the head of visual merchandising at Azorte, announced the opening on LinkedIn, showcasing images of the new store.
The new Azorte outlet is designed with advanced technology to enhance the shopping experience, featuring smart trial rooms, self-checkout kiosks, interactive screens, and mobile scan-and-pay options. This tech-enabled store aims to cater to the fashion and lifestyle needs of women, men, and children.
Azorte, which made its debut in Bengaluru in September 2022, opened its second city store at Phoenix Mall of Asia in April 2024. With this latest addition, the brand now operates over 14 retail stores across major cities in India, including Mumbai, Ahmedabad, Hyderabad, Gurugram, Delhi, and Pune.
Reliance Retail, the retail arm of Reliance Industries Ltd., is focused on expanding Azorte’s presence, with plans to open up to 250 stores nationwide within the next two to three years. The company’s portfolio also includes prominent brands like Reliance Trends, Avantra by Trends, Fashion Factory, and Centro, alongside international brands such as Armani, Burberry, and Marks & Spencer.