“Pure Veg Mode” and “Pure Veg Fleet,” two new services from online meal delivery provider Zomato, are intended for consumers who follow a strictly vegetarian diet.
On Tuesday, Deepinder Goyal, the CEO and founder of Zomato, made the announcement on X, formerly Twitter.
“India has the largest percentage of vegetarians in the world, and one of the most important feedback we’ve gotten from them is that they are very particular about how their food is cooked, and how their food is handled,” said Goyal.
The founder of the food delivery company mentioned that the service has been launched, keeping in mind the feedback received from vegetarians in the country.
Zomato launches ‘Pure Veg Mode’ and ‘Pure Veg Fleet’.
“To solve for their dietary preferences, we are today, launching a “Pure Veg Mode” along with a “Pure Veg Fleet” on Zomato, for customers who have a 100 per cent vegetarian dietary preference,” said Deepinder Goyal.
The restaurants in the pure veg mode will consist of a list of outlets that only cook and serve vegetarian food.
“Pure Veg Mode will consist of a curation of restaurants that serve only pure vegetarian food, and will exclude all restaurants which serve any non-veg food item,” said Goyal on his X (formerly known as Twitter) account.
Goyal clarified, however, that the recently introduced service does not discriminate based on political or religious beliefs. “Please note that this Pure Veg Mode, or the Pure Veg Fleet doesn’t serve or alienate any religious, or political preference,” he stated.
The founder of Zomato also disclosed plans to expand these fleets in the future to accommodate customers’ specific needs.
“In the future, we plan to add more specialised fleets for special customer needs. For example, there’s a special cake delivery fleet coming up with hydraulic balancers which prevent your cake from getting smudged during delivery,” said Goyal. He revealed that the special cake delivery fleet will go live in the next few weeks.
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