In today’s food industry, having a strong social media presence is more crucial than ever. Restaurants and dessert shops across the UK are proving that viral moments and engaging content can drive significant foot traffic, increase brand awareness, and even attract customers from miles away.

Dee Pizza in Llangollen has become a social media sensation with over 700,000 TikTok followers and a viral “first is free” series that gets customers lining up before the doors open. Owner Angel Angelov acknowledges that while the food is the star, social media has played a key role in the restaurant’s growth. The videos regularly rack up millions of views, bringing pizza lovers from all over the UK.

Similarly, Scott Magill of WhoCult, a coffee and doughnut shop in Bridgend, believes that social media is “everything” for food businesses. After increasing their social media presence post-COVID, WhoCult experienced surges in both foot traffic and online orders, thanks to viral content like custom doughnuts celebrating popular TV shows. Scott highlights the importance of creating “share-worthy content” that feels fun, relatable, and craveable.

Kazi Raihaan Ahmed, owner of Little Dessert Shop, has built a viral reputation for their visually appealing desserts. By engaging with local communities and creating a personal connection through social media, Kazi aims to foster long-term relationships with customers. The brand’s Instagram presence reflects its bold and colorful desserts, which resonate with their audience.

All three business owners agree that while viral moments can bring people in, the quality of the product is what keeps them coming back. In an increasingly digital world, having a thriving online presence is essential for staying competitive and connected with customers.