Mumbai : Reliance Consumer Products, the FMCG arm and subsidiary of Reliance Retail Ventures, has finalized a Rs 27-crore deal to acquire the trademarks, recipes, and intellectual property rights of Ravalgaon Sugar Farm’s confectionery business. This development was disclosed by Ravalgaon in an exchange filing on Friday.
RCPL has been actively broadening its presence in the market through a strategic combination of acquisitions and partnerships. With this latest acquisition, RCPL aims to enrich its FMCG portfolio, which already boasts brands like Campa, Toffeeman, and Raskik. The addition of Ravalgaon’s 82-year-old brand, known for its nine confectionery labels including Pan Pasand and Coffee Break, will significantly diversify RCPL’s product offerings, catering to a wider range of consumer preferences.
In the fiercely competitive landscape of FMCG, companies are intensifying efforts to expand their product portfolios through acquisitions in order to capture a larger share of the consumer market. Despite Ravalgaon’s longstanding presence in the confectionery sector, mounting competition from both organized and unorganized industry players led to a decline in its market share, prompting the strategic decision to sell its confectionery business.
RCPL, however, refrained from providing any formal statement regarding the acquisition.
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