The factors behind India’s ever-growing iGaming Industry
In recent times, and following the rise of digitalization, India has seen substantial growth within its iGaming industry. Across the globe, online casinos have proved popular because of their convenience, extensive game libraries, and numerous bonuses.
We’re going to look at some of the factors that are behind the evolution of India’s iGaming market.
Heightened opportunities
For a number of years, the iGaming scene within India has been on the rise with new and emerging platforms now offering prospective gamers the very latest in regard to digital casino opportunities. Up-and-coming platforms have resulted in more extensive market options for players, with market leaders developing sites that offer a wide array of iGaming possibilities.
In seeking to broaden the appeal of the industry, platforms for online casino India and elsewhere provide new players with a welcome offer, as well as promoting the potentials of winning free spins and other bonuses. Such examples include Genesis Casino, at which, along with modern adaptations of traditional table games such as baccarat, blackjack, and roulette, players can also immerse themselves in popular slot games that utilize the latest software, including Book of Dead, Fishin’ for Gold, Starburst and many more.
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Fundamentally, one of the biggest reasons why platforms such as Genesis Casino have been able to assist in growing the Indian iGaming market is due to developments that enable their titles to be played on mobile devices. According to a report by Kantar IMRB, there were over 250 million mobile gamers in 2018, making India a top-five market for mobile gaming. Through operators adapting their desktop sites to enable a casino experience on both Android and iOS devices, online platforms have been able to explore a highly popular aspect of gaming in their efforts to grow the country’s audience base for digital casinos.
What’s behind the sector’s growth?
In seeking to explain why the Indian iGaming market has experienced such substantial market growth over the last few years, Susan O’Leary, the CEO at Alderney eGambling, suggests that the country’s modern-day age demographic is a major contributing factor. As of May 2019, over 65 percent of India’s population was under the age of 35. Crucially, this, coupled with heightened smartphone accessibility, has created an audience capable of participating in digital casino games.
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Along with traditional casino platforms being central to the growth of the sector, the sports betting side of the market has also been crucial to its recent surge in popularity. With the Indian Premier League, for example, being of such enormous sporting interest within the country, its inclusion at online operators makes it a lucrative addition that attracts the league’s spectators. Furthermore, digital platforms offer slots like Cricket Star in seeking to explore the sporting side of online gaming and appeal to a broader audience.
Convenience and variety are pivotal
Ultimately, it’s clear that the Indian iGaming industry has been able to enjoy a period of sustained success through catering to user demands by ensuring heightened levels of convenience and variation. By crossing over into the country’s mobile gaming market, online casinos have been able to attract new audiences, while then being able to retain their consumer base through bonuses and developing new, immersive titles.
