Alia Bhatt and Formula 1 driver Carlos Sainz have reunited months after their much-discussed meeting at the Cannes Film Festival earlier this year. The duo has now appeared together in a L’Oréal advertisement for the brand’s new Elvive haircare range, with the campaign video gaining attention on social media.
The appearance comes after Alia and Sainz had sparked curiosity when they were spotted together at Cannes. Their latest collaboration has now given fans a professional reason for their much-talked-about association.
Alia Bhatt and Carlos Sainz share screen for L’Oréal
In the newly surfaced advertisement, Alia and Carlos Sainz appear together while promoting L’Oréal’s Elvive haircare range. The campaign combines the Bollywood actor’s international brand presence with that of the Spanish Formula 1 driver.
While the advertisement does not appear to have received an official release in India, the video has surfaced on social media and is being widely circulated by fans.
The collaboration has also renewed interest in their Cannes meeting, with fans reacting to their latest appearance together. What had initially been an unexpected celebrity pairing has now resulted in a formal brand collaboration.
Cannes meeting had sparked curiosity
Alia’s interaction with Sainz at Cannes earlier this year had attracted considerable attention online. The meeting prompted speculation among fans about whether the two could potentially work together on a professional project.
The L’Oréal campaign has now provided that collaboration, with both appearing in the same advertisement.
The latest video has been shared and discussed across social media, with fans highlighting the pairing of the Bollywood star and the Formula 1 driver.
Alia Bhatt’s upcoming projects
On the professional front, Alia Bhatt continues to balance film projects with major brand collaborations.
The actress recently headlined Alpha, marking her entry into the YRF Spy Universe. She has also expressed her happiness following the release of Don’t Be Shy, which premiered on Amazon Prime Video.
One of her most anticipated upcoming films is Sanjay Leela Bhansali’s Love & War. The period drama stars Alia alongside Ranbir Kapoor and Vicky Kaushal. The film is scheduled for release in January next year.
Alia has also completed work on Tumbbad 2, in which she is set to appear in a new avatar.
Brand collaborations add to Alia’s global presence
Alia’s latest appearance with Sainz comes as she continues to expand her presence beyond Indian cinema through international brand associations.
Her L’Oréal campaign with one of Formula 1’s prominent drivers brings together two personalities from different entertainment and sporting worlds. The advertisement’s emergence on social media has consequently become another talking point for fans following the pair’s Cannes appearance.
For now, the campaign remains primarily a social-media discovery for Indian audiences, as the advertisement does not appear to have been officially released in India.