Ajay Devgn’s upcoming romantic comedy De De Pyaar De 2 has begun its box office journey on a steady note, with advance bookings crossing approximately ₹2.4 crore across India. The sequel to the 2019 hit is drawing early interest, particularly in urban markets, as exhibitors report a gradual rise in ticket sales ahead of its theatrical release.

Industry trackers have indicated that the film has sold over 6,500 tickets across major national chains including PVR, INOX and Cinepolis. This puts the film in a comfortably promising position as it heads into the weekend, especially considering that the pre-release marketing push picked up pace only in the past few days. Early occupancy in premium formats, including select IMAX and recliner screens, has also been reported as encouraging.

Momentum builds before release

Analysts note that the film’s present trajectory signals the potential for a stronger walk-in crowd on release day, aided by the franchise’s goodwill. The original De De Pyaar De enjoyed a positive audience response, and the sequel aims to extend the film’s mix of humour, family dynamics and modern relationships to a wider audience.

Trade estimates currently project an opening day collection of ₹7–8 crore, depending on same-day walk-ins and word-of-mouth. While advance booking levels are decent, industry voices say the real test will unfold once reviews and early audience reactions come in.

The film’s setting, which blends situational comedy with emotional elements, is expected to appeal strongly to multiplex audiences. Ajay Devgn’s established fan base and the nostalgia factor associated with the first film are also contributing to its early traction.

Urban markets drive ticket sales

In Delhi-NCR, Mumbai, Bengaluru and Hyderabad, exhibitors have reported a steady uptick in advance ticket purchases, with family audiences showing interest in weekend shows. The film’s promotional materials—featuring humorous exchanges, glimpses of generational conflict and Devgn’s signature dramatic timing—have helped create a positive buzz.

Trade analysts suggest that the advance booking numbers may rise further as the release day approaches, as last-minute bookings account for a significant share of sales in urban centres. Chennai and Kolkata, traditionally modest markets for Hindi rom-coms, have also registered noticeable pre-sales figures.

Competition and screen share

The film is positioned against moderate competition from running titles, but its genre advantage and strong distribution push have ensured a favourable screen share. With a balanced release strategy across single screens and multiplexes, the film is expected to benefit from families seeking light-hearted entertainment.

Moreover, the absence of a competing major-star release during the same window gives De De Pyaar De 2 additional breathing room to grow over the first weekend. Exhibitors are optimistic about Saturday and Sunday numbers as advance booking patterns indicate shifting momentum.

Cast and audience expectations

Ajay Devgn reprises his role with ease, and the ensemble cast—featuring strong performances in the promotional previews—has played a role in keeping audience curiosity alive. The film promises a blend of witty dialogues, situational chaos and modern-day relationship complexities, all hallmarks of the franchise’s appeal.

With the rom-com genre currently underrepresented in Bollywood’s release slate, many in the industry believe De De Pyaar De 2 has the potential to attract a segment of viewers who prefer feel-good entertainers. Positive audience reports from the opening shows could significantly boost the film’s first-weekend numbers.

Looking ahead

As the film inches closer to release, industry observers will closely watch how walk-in audiences respond, especially during evening shows. Strong word-of-mouth could propel the film towards a healthy opening weekend, while stable occupancy across cities may help it post a respectable first-week figure.

At present, the film stands on solid ground, buoyed by a ₹2.4 crore advance booking haul and steady pre-release chatter. If the momentum holds, De De Pyaar De 2 could deliver a successful start to its theatrical run.