The popularity of his most recent song, “Ishq Nachaawe” from Kho Gaye Hum Kahan, has allowed Mumbai-born rapper and composer Yashraj to reach new heights.
“To demonstrate my versatility as an artist, I have delved deeper into every aspect of my artistry, be it writing, production, composition, or sound selection,” the 23-year-old says. “Ishq Nachaawe was one of those places where I really had to do justice to a scene in the film.”
According to Yashraj, the key to achieving this at that specific moment in the movie’s plot was to “just try to stay honest to the emotion of the scene instead of focussing on individual skill sets.”
The hitmaker of Dhundhala and All Fall Down, known for his unique songs and hard-hitting lyrics, discusses the influence of social media on his music and the notoriety he has gained as a result. The fact that artists have been able to build these incredible communities and interact with their audiences has undoubtedly been a blessing, he claims.
But he also issues a warning, saying, “People are making music for Instagram reels, which sounds very rushed, devoid of soul or any emotions,” about giving up all depth in the name of attention.
Having said that, staying tuned in to industry trends is essential for Yashraj, who embraces technology with enthusiasm. “I’ve always been a tech freak myself and really enjoy nerding out about technology in multiple aspects,” says Yashraj, adding that he views technological advancements as tools to enhance and not dictate artistic expression.
“Moreover, I believe the only way we can make a difference globally is when we are genuinely true to the setting and surroundings we belong to,” he signs off.
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