When Shark Tank India first aired, the goal was to inspire entrepreneurship, but it quickly became more than just a business reality show—it turned into a pop culture phenomenon. Catchphrases like “Tum kamaal ke bande ho yaar” and “Yeh baat main digest hi nahi kar paa raha hoon” transcended the boardroom, becoming viral soundbites all over the internet.
Anupam Mittal, founder of Shaadi.com and one of the Sharks, recently shared his surprise on social media about the show’s impact. While he always believed Shark Tank would be influential, he never expected its dialogues to turn into everyday memes. Other Sharks like Namita Thapar and Aman Gupta also found themselves part of this meme culture, with their phrases “Yeh meri expertise nahi hai” and “Hum bhi bana lenge” becoming part of the digital vernacular.
Mittal took to social media to reflect on the deeper marketing lessons this meme wave teaches. He emphasized that storytelling builds brands, and memes are today’s storytellers. “The lines you think will go viral never do. But the ones you say in the moment? BANG,” Mittal shared. His key takeaway? Authenticity is everything. The more spontaneous and unfiltered a moment is, the more relatable—and shareable—it becomes.
In the world of hyper-connected social media, over-engineered marketing often misses the mark. As Mittal puts it, “Sooner or later, aapka 7/12 dikh hi jaayega”—your true nature will always be revealed. In other words, genuine, organic content resonates more than trying too hard to make a sale.
Shark Tank India has become more than just a platform for investment discussions; it’s now a cultural force that brings entrepreneurship into the public conversation and drives humor, proving that memes may just be the real currency of today’s digital age.
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