The romantic drama Ek Deewane Ki Deewaniyat, featuring Harshvardhan Rane and Sonam Bajwa in lead roles, has emerged as one of the most notable success stories of recent weeks. Despite being a modestly budgeted film with limited initial buzz, the movie has demonstrated strong staying power at the box office, collecting approximately ₹57 crore in 11 days, according to trade estimates.
Strong Opening and Steady Growth
The film enjoyed a favourable response during its opening weekend, aided by festive timing and a positive reception in Tier-2 and Tier-3 centres. While metropolitan circuits initially showed moderate to low occupancy, word-of-mouth helped bring consistency to weekday collections. Day 11 figures are estimated at ₹2.2–₹2.5 crore, a steady hold for its scale.
Budget and Profitability
With an estimated budget of ₹25 crore, Ek Deewane Ki Deewaniyat has already more than doubled its cost, securing a comfortable profit margin for its producers. Trade analysts have labelled the film a “super-hit”, given its strong return on investment and audience engagement in mass markets.
Lead Pair Makes an Impact
Harshvardhan Rane and Sonam Bajwa’s on-screen chemistry has been widely appreciated. Their performances, along with the film’s emotional storytelling and music, have resonated particularly well with young audiences. The romantic tracks and promotional strategy contributed to sustained interest on social media platforms.
The Road Ahead
The film’s performance in the upcoming second weekend will determine whether it can enter the ₹75–90 crore lifetime collection range. Competition from new releases may pose challenges, but stable footfalls in single screens and semi-urban locations could continue to support its run.
Conclusion
Ek Deewane Ki Deewaniyat stands as an example of how a grounded romantic story, effective casting, and targeted marketing can deliver substantial commercial success. It reaffirms that smaller films, when received well, can thrive even in competitive release windows.