RuPay, the flagship card network by the National Payments Corporation of India (NPCI), has entered into a year-long strategic alliance with BookMyShow, India’s leading entertainment platform. This collaboration bridges digital convenience and on-ground engagement, aiming to offer a seamless and rewarding entertainment experience to millions across India.
Through this partnership, RuPay cardholders will receive privileged access to major live entertainment events such as Sunburn 2025, Lollapalooza India 2026, and Bandland 2026. Perks include early ticket pre-sales, reserved zones, exclusive food and beverage options, fast-lane access, merchandise benefits, and entry to premium lounge spaces at select venues.
On the digital front, BookMyShow will spotlight RuPay benefits across its website and app, ensuring users can easily discover and utilize exclusive privileges during their booking journey. This integration highlights how modern payment systems can enhance culturally rich experiences while simplifying the process for digital-native audiences.
To further deepen engagement, RuPay will create interactive on-ground zones that amplify brand visibility and deliver memorable consumer interactions. This aligns with the growing appetite among young Indians for immersive, value-packed experiences.
A spokesperson from NPCI emphasized that the collaboration blends convenience with culture, turning RuPay into more than just a payment option—positioning it as a gateway to impactful experiences. BookMyShow echoed this, noting that today’s audiences want more than just events—they seek personalization, innovation, and connection.
Together, RuPay and BookMyShow aim to reshape India’s live entertainment scene by merging entertainment, ease, and exclusivity.