In recent years, the Indian stock market has surged, leading to the rise of financial influencers, or “Finfluencers.” These social media personalities share investment insights and strategies, often without SEBI certification. While their advice seems harmless, it carries serious risks for investors.

1. Questionable credibility

Most Finfluencers lack formal financial education or professional expertise. Their recommendations are often driven by personal opinions or hidden incentives. Some may promote stocks they secretly invest in, prioritizing their own gains over their followers’ interests. Instead, investors should consult SEBI-registered advisors for unbiased guidance.

2. Fear-driven persuasion

Many influencers exploit emotions, particularly the fear of missing out (FOMO). Sensational claims of overnight wealth or imminent market crashes pressure followers into impulsive decisions. Rather than reacting hastily, investors should step back, analyze market trends, and think logically.

3. Herd mentality risks

Social media fosters groupthink, where investors blindly follow trends without independent analysis. This behavior fuels market bubbles and volatility, often leading to financial losses. Sound investment choices should be based on solid research, including company earnings and economic indicators.

4. Unregulated scams

Without oversight, fraudulent schemes thrive. Fake Telegram and WhatsApp groups impersonate market experts, tricking users into dubious investments. SEBI has introduced regulations, but risks remain. Always verify sources before acting.

5. Smarter investing

To protect wealth, investors must fact-check advice, avoid emotional decisions, and seek expert counsel. Social media can be informative, but relying on it for financial decisions is reckless.