A viral video showing massage parlour staff setting a client on fire has left social media users stunned. The clip, reportedly from a South Asian country, has amassed nearly 26 million views.
Shared on X (formerly Twitter) with the caption “Massage parlours just doing anything now”, the footage shows three attendants surrounding a client covered in a thick towel. One of them ignites a flame on the towel, and within seconds, another quickly extinguishes it with a wet cloth.
Social media reactions
Viewers were both amused and horrified, questioning the bizarre act. One user asked, “What was the purpose of this?” Another quipped, “Can’t do a happy ending—that’s illegal. But setting you on fire? Sure.”
More humorous takes followed:
🔹 “Is this a new cremation massage? I’m gonna pass.”
🔹 “Third-degree burn treatment included?”
🔹 “I promise you, there’s no insurance for this.”
Fiery towel massage: A traditional therapy?
The Fiery Towel Massage (Huo Liao) is a Chinese and Tibetan folk remedy that involves burning an alcohol-soaked towel on the body. It is believed to regulate body temperature, relieve pain, reduce stress, and even aid digestion and weight loss.
While some swear by its benefits, others warn: “This is an accident waiting to happen.”
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