Amazon Enters India’s Rapidly Expanding Quick-Commerce Market
Quick-commerce platforms like BlinkIt and Zepto have revolutionized how urban consumers receive essentials, offering lightning-fast deliveries. Now, Amazon is joining this high-speed race by piloting its quick-commerce service in Bengaluru, promising deliveries of groceries and daily essentials in 15 minutes or less.
This venture positions Amazon as the sixth major player in India’s booming quick-commerce market, valued at over $6 billion annually. Competitors like BlinkIt (owned by Zomato), Swiggy, and Zepto already dominate, operating across nearly two dozen cities. Despite the global challenges of quick-commerce sustainability, the Indian market is surging, driven by growing consumer demand.
Samir Kumar, Amazon India’s new country manager, emphasized the company’s commitment to its strategy of “Selection, Value, and Convenience.” Speaking about the pilot, he stated, “Our vision is to build a large profitable business in India, offering the largest selection at the fastest speeds and greatest value to customers.”
Amazon’s investment of $7.5 billion in India over the past decade underlines its intent to capture a larger slice of the $1.1 trillion retail market. Although its presence in certain categories like apparel and smaller towns has been limited, this quick-commerce pilot reflects a strategic shift to address evolving consumer needs.
The quick-commerce segment currently accounts for just 3% of the grocery and 1% of the retail market. However, projections by CLSA suggest exponential growth, with the market expected to expand sixfold by FY27 to reach $27 billion.
As Amazon refines its supply chain to compete in this dynamic sector, industry watchers anticipate fierce competition and innovation in India’s evolving retail landscape.
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