Namrata Singh, a product manager from Bengaluru with over nine years of experience, put on a Swiggy delivery agent’s hat to learn about the effects of the gig economy. Ms. Singh highlighted the intriguing aspects of the job and Swiggy’s safety measures for seamless meal deliveries in her LinkedIn experience.
“Homegrown brands like Urban Company, Swiggy, Zomato, Blinkit & Ola have created multiple jobs for the lesser educated segment in India and this is going a long way in improving the economy of our country,” Singh wrote in a LinkedIn post. “I, like many others here on LinkedIn, fuel the demand of such services but I was always inquisitive how technology is utilised to fuel the supply end and my curiousity led me to Swiggy Deliveries.”
Ms Singh revealed that Swiggy’s app empowers delivery agents with transparency. They see both the distance (current location to the restaurant and then to the customer) and their potential earnings before accepting an order.
This “incentivises the agent to take more deliveries,” said Ms Singh.
She shared that upon accepting an order, agents must track their progress through the app, marking their arrival at the pickup location, order collection, and final delivery.
“The delivery agent has to post a picture of herself in her Swiggy uniform when she reaches the delivery location,” revealed Singh. “This provides an additional layer of safety to ensure the delivery is being done by the registered agent.”
According to Ms. Singh, agents experience a double dose of satisfaction upon finishing a delivery: an immediate reward in the form of a prominent display of their earnings on half the screen, as well as the comfort of knowing that there is an SOS button nearby in case of emergency.
A Bengaluru techie’s LinkedIn post about his time working as a Swiggy delivery agent has received hundreds of likes and comments.
“That’s quite insightful, Namrata Singh,” a user commented. I enjoyed how you used “she” to write about the conversation. I use “they” and “she” instead of “he” when telling stories, adhering to the same conventions. Bravo for your endeavors. I appreciate the post.
Another user wrote, “Working as a delivery agent must have been quite the eye-opening experience!”
“Great post Namrata. Clearly shows your concern for society, strong desire to make a positive difference and reinforces the critical role of startups in our ecosystem,” the third user commented.
“The best and real time example of walking in somebody’s shoes to understand their challenges,” the fourth user wrote.
“Good read, you made reader feel, what a delivery provider goes through, and what else can be done to an end user application to serve both customer and business,” the fifth user wrote.
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