Mangaluru: In the buzzing lanes of Mumbai’s film world, where fame flickers and scripts rewrite overnight, Sneha Shetty Kohli stands out—not just for her work, but for the quiet power of where she comes from. She’s the creative mind behind viral music videos like Genda Phool, yet still seeks peace in Kadri’s natural springs, munches on buns at Taj Mahal Café, and never boards a flight without a string of mallige from Mangaluru.
Hailing from Mangalpady, a quaint village near Mangaluru, Sneha was raised in a joint family steeped in tradition and community values. Her artistic journey may revolve around lights and lenses today, but her heart beats in tune with temple bells, coastal winds, and devasthana vanas of Tulunadu. Her love for her late amma Yashodha and ajja Narayan Shetty reflects in every soulful frame she directs.
Sneha’s Bollywood journey began as chief assistant director under Rohit Shetty, contributing to hits like Chennai Express, Singham, and Dilwale. She absorbed the rhythm of big productions, later channeling that energy into her own vision-driven projects.
Her directorial breakout came with music videos like Naagin, Hermosa, and the blockbuster Genda Phool, celebrated for its vibrant visuals and choreography—all shot in a single day. She’s also proven her storytelling depth in emotionally charged pieces like Tanhaai and the poetic Pyaar Aata Hain, filmed amid Kashmir’s icy beauty.
What sets Sneha apart is her blend of discipline and devotion, spectacle and soul. Be it a snowstorm in Pahalgam or monsoon chaos in Mumbai, she leads with calm, creativity, and a grounded spirit rooted in her Kudla identity.
With every project, Sneha continues to break moulds and set trends, emerging as a powerful force in Indian cinema. Yet, to Mangaluru, she remains the mallige-loving, saree-clad storyteller who never forgets her roots.