R&B, the dynamic fashion brand under the Apparel Group umbrella, has opened a new concept store at Phoenix Marketcity, Mumbai. This expansion marks a significant move in the brand’s ambitious plan to reach 250 stores worldwide by the end of 2025, building on its current network of over 165 outlets across eight countries.
Apparel Group India’s CEO, Abhishek Bajpai, highlighted the strategic importance of Mumbai in their growth journey. He noted that the newly launched store aims to bring trendy and affordable fashion closer to the city’s style-conscious crowd. The outlet houses over 10,000 product styles, catering to a broad customer base.
Spread across 6,600 square feet, the store offers a mix of seasonal fashion and timeless wardrobe staples. Designed with customer convenience in mind, it includes smart digital kiosks, thoughtfully organized product zones, and sustainable lighting—ensuring both elegance and energy efficiency.
This new store also supports R&B’s broader omnichannel strategy, complementing its growing online presence. With strong footholds in Karnataka, Kerala, Telangana, Gujarat, and Maharashtra, the brand is now eyeing expansion into other key metros like Delhi and Chennai.
Apparel Group, based in Dubai, manages a global portfolio of more than 2,300 stores and over 85 brands. Its offerings span fashion, lifestyle, and home products, delivered through both physical stores and digital platforms across the Middle East, Asia, and beyond.