LinkedIn, a widely utilized platform for professional networking and job hunting, is contemplating expanding its offerings beyond its traditional role as a job-search website. Recent reports suggest that LinkedIn is exploring the integration of gaming features to enhance user engagement. Additionally, the platform is also delving into the realm of short-form videos, commonly known as reels.
TechCrunch reported that LinkedIn is currently testing a short-form video feed feature, marking a notable departure from its conventional landscape. This move aims to introduce dynamic content and foster interactive engagement within the platform’s community.
The journey towards this innovation reportedly began when Austin Null, a strategy director at McKinney, stumbled upon a prototype of the video feed within LinkedIn’s navigation bar. This feature allows users to access a vertical stream of succinct yet impactful videos by simply tapping on the “Video” tab.
LinkedIn disclosed to TechCrunch that videos have emerged as the preferred format for learning among its users. Consequently, the platform is experimenting with this feature to facilitate easy access to relevant videos. However, it’s important to note that the feature is currently in its early testing phase and may not be accessible to most users yet.
The introduction of the short-form video feed represents more than just a technological advancement; it signifies a cultural shift within the LinkedIn community. As professionals increasingly embrace visual storytelling, the platform evolves into a center for creativity, collaboration, and collective learning.
In a related development, an earlier report by TechCrunch revealed LinkedIn’s plans to venture into gaming. The company is reportedly developing puzzle games such as Queens, Inference, and Crossclimb, akin to the popular game Wordle, which was acquired by The New York Times in 2022.
A LinkedIn spokesperson confirmed the gaming initiative to TechCrunch but refrained from specifying a launch date. These puzzle games aim to enhance user enjoyment, strengthen relationships, and stimulate conversations within the platform.
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