Jaipur:
This Diwali, a sweet shop in Jaipur has introduced a luxurious treat priced at ₹1.11 lakh per kilogram, making it India’s most expensive sweet. Named ‘Swarn Prasadam,’ this delicacy is crafted with 24-carat edible gold, known as ‘Swarn Bhasma,’ and is infused with Ayurvedic traditions.
Ingredients and Presentation
The sweet is made using premium ingredients such as chilgoza (pine nuts), saffron, and edible gold dust. Each piece is presented in a jewelry-style box, enhancing its premium appeal. The packaging and presentation are designed to reflect the opulence of the sweet.
Health and Tradition
Anjali Jain, the owner of the shop, emphasizes that Swarn Bhasma is believed to have health benefits, including boosting immunity, according to Ayurvedic practices. This adds a health-conscious dimension to the indulgent treat.
Other Offerings
In addition to Swarn Prasadam, the shop offers other high-end sweets like ‘Swarn Bhasma Bharat’ and ‘Chandi Bhasma Bharat,’ priced at ₹85,000 and ₹58,000 per kilogram, respectively. These sweets also incorporate Ayurvedic elements and premium ingredients.
Festive Appeal
The launch of Swarn Prasadam has garnered attention for its blend of luxury, tradition, and health-conscious ingredients, setting a new standard for festive indulgence this Diwali.