Snitch was founded to provide millennials with a vivid and styled fashion experience. In 2022, it made its debut in the direct-to-consumer and e-commerce fashion sectors with 30 products, and by the end of the year, it had added more than 2500 designs to its website.
The company’s annual income has increased by 120 per cent since it was founded to provide boundless and experimental fashion. Snitch generated an impressive yearly sales run-rate of 100 crores by the end of Q4 FY22, building confidence in the brand’s representatives after reaching 80 crores at the end of Q1 FY22.
The youth, who are open to trying new things, are exposed to global fashion trends, which greatly contributes to the rise in the desire for boundless fashion. Due to its distinct selection, this D2C fashion brand swiftly gained popularity, increasing consumer interest in online purchases. Since its launch two years ago, Snitch has increased online-driven sales and become well-known in the D2C and e-commerce ecosystems. The firm has quickly transformed the Indian fashion industry, making it easy and affordable for its customers to keep up with top-tier current trends.
Snitch’s Chief Marketing Officer, Chetan Siyal, said on the brand’s expansion “The brand’s consistent priorities are creating a superior product at a reasonable price and ROI-driven marketing. We want to keep taking such modest steps to reach our next big objective for Snitch, which is to hit Rs. 350 crores by the end of 2025! Our customer-obsessed strategy and exceptional product quality make it one of the most exciting D2C fashion brands!”
Snitch places 95% of its orders on its own website (snitch.co.in), which represents a paradigm change in the e-commerce industry. As a result of the radical shift towards infinite design, the business currently receives 2000+ orders per day, making Snitch one of the few fashion companies to reach 100 crores in sales in just two years. The brand’s logistics and order shipment are managed from its 35,000 square foot, technologically advanced warehouse, shipping about 2000 products every day, to accommodate the startling sales increase.
Founded in 2019, millennial-focused fashion station and destination Homegrown apparel company Snitch is well recognised for its unrestricted, fast-fashion, and experimental strategy that seizes top trends and creates conscientious, sustainable daily drops of the newest fashions.
Offering a comprehensive selection of everyday essentials, including formal dress, party wear, leisure wear and many other categories, it caters to men’s apparel from “what’s trending” to “fit straight into your wardrobe.” Snitch Plus is a line offering plus sizes, i.e. (2XL – 5XL), offering a unique style statement for men of all sizes while bringing out the best in personalities via the transformational power of fashion. Fashion is meant for every body type.
