When envisioning Indian weddings, the imagery often involves grand entrances, lively music, abundant feasts, and impeccably styled brides and grooms. However, breaking away from tradition, a groom in Bengaluru chose to forgo the conventional horse or car and instead embraced an eco-friendly approach by arriving at his wedding venue on an electric scooter. A video capturing the groom and his ‘baraat’ arriving on Yulu bikes has garnered widespread attention on Instagram.
In the video, the entire wedding procession is seen navigating the streets of Bengaluru on bikes. The enthusiastic ‘baaratis’ joyfully danced to the beats of the ‘dhol,’ creating a vibrant spectacle. The video, shared by Traaexplore Weddings on Instagram with the caption ”Baraat on Yulu bike. Bangalore,” has quickly gone viral, accumulating over 42,000 likes and numerous comments.
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Reactions to the unique concept were varied among Instagram users. Many applauded the eco-friendly and distinctive idea, appreciating the absence of harm to animals. However, some expressed concerns about potential traffic disruptions and inconveniences. Others found amusement in the unconventional choice, with one user suggesting it must be the marriage of an engineer. Another raised the humorous query, ”What if the battery goes down?” A fourth user noted the positive marketing impact for Yulu bikes.
Yulu, identified as a shared electric mobility startup, offers unconventional vehicles for daily commutes. Originating from a mission to alleviate traffic congestion in India, Yulu provides a safe commuting solution through a user-friendly mobile app, promoting sustainable transportation.
In a country where a significant portion of the population cannot afford personal vehicles, shared bike services like Yulu play a crucial role in offering accessible mobility solutions to underserved populations. Additionally, these services provide gig workers with significant earning opportunities. Given the reliance of many on public transportation, which may not be ideal for navigating traffic efficiently, compact electric two-wheelers like Yulu emerge as a practical alternative. The prevalent issue of pollution has further motivated a shift towards electric two-wheelers, contributing to a cleaner environment.
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