Global fashion giant Prada came under fire after showcasing footwear resembling Kolhapuri chappals in Milan, without acknowledging their cultural roots or the artisans behind them. The omission sparked widespread backlash, with celebrities, netizens, and heritage advocates calling it cultural appropriation and even intellectual theft.
The global outrage led to an unexpected and powerful response — Prada representatives visited Kolhapur, the birthplace of the iconic chappals. There, they met the local artisans who’ve preserved this centuries-old craft.
Kolhapur District Collector Amol Yedge, a 2014-batch IAS officer, confirmed the visit and its impact. “The team was deeply impressed by the skill and tradition of our artisans,” he said, adding that the locals’ strong objection to the uncredited use helped amplify the issue globally.
True to the Indian ethos of Atithi Devo Bhava, Kolhapur welcomed the Prada team with warmth and pride. “It was our responsibility to make them feel comfortable while showcasing our culture,” Yedge stated. The team departed with a deeper appreciation and promised to return after a board-level review.
Meanwhile, the Maharashtra government’s LIDCOM body has initiated legal proceedings against Prada, citing Geographical Indication (GI) protection of Kolhapuri chappals.
Yedge concluded, “I feel privileged to serve in Kolhapur, a place where people are wise, rooted in heritage, and fiercely protective of their traditions.”
In this clash between high fashion and cultural identity, tradition didn’t just endure — it stood tall and proud, reminding the world of the value of craftsmanship, legacy, and respect.