Washington: A Florida-based drone company, Powerus, is drawing attention after bringing on Eric Trump and Donald Trump Jr., as it positions itself to capitalise on rising defence demand during the ongoing US–Iran conflict 2026.
The company is reportedly pitching advanced drone defence systems to Gulf nations facing heightened security threats following recent escalations in the region.
Expansion amid geopolitical tensions
Powerus has begun conducting demonstrations of its interceptor drone systems across several Middle Eastern countries. These systems are designed to counter aerial threats, particularly in the context of increasing drone and missile activity linked to regional conflicts.
Co-founder Brett Velicovich said the firm is actively showcasing its technology. “Our team is doing many demos across the Middle East right now for our interceptors,” he said, adding that the company’s innovations are aimed at saving lives in high-risk environments.
The demand for such systems has surged following military strikes involving the United States and Israel on Iran, which triggered retaliatory actions and intensified tensions across West Asia.
The involvement of the Trump family has sparked criticism from ethics experts. Richard Painter, who served under former US President George W. Bush, expressed concern that Gulf nations may feel pressured to engage with companies linked to the US President’s family.
He warned that such business dealings during an active geopolitical conflict could raise serious ethical questions, particularly around influence and decision-making.
Company defends its position
Powerus has rejected allegations of conflict of interest, emphasising the urgency of strengthening domestic defence manufacturing. Velicovich argued that the global race in drone technology requires rapid investment and innovation.
“We are in an arms race and America will lose if we don’t build fast,” he said, highlighting the competitive pressure from international players.
Meanwhile, Eric Trump defended his involvement, stating that he supports businesses aligned with future technologies. He described drones as “the wave of the future” and expressed pride in investing in the sector.
Strategic growth and funding plans
Founded by US Army Special Operations veterans, Powerus initially focused on commercial drone applications such as agriculture and firefighting. However, it has rapidly pivoted towards military production in response to global demand.
The company has raised approximately $60 million (around ₹500 crore) and is exploring further funding through a reverse merger with a Trump-linked entity listed on Nasdaq. This strategy could allow it to go public faster than through a traditional initial public offering.
Additionally, Powerus is targeting a share of the Pentagon’s $1.1 billion (₹9,100 crore) fund aimed at boosting domestic drone manufacturing, especially after restrictions were imposed on Chinese imports.
Broader business expansion by Trump family
Since Donald Trump returned to office, his sons have expanded into sectors beyond traditional businesses like real estate and hospitality. Their newer ventures include cryptocurrency platforms, prediction markets, and federal contracting firms tied to advanced manufacturing.
This diversification reflects a broader strategy to tap into emerging industries with strong government demand and global relevance.
Conclusion
The developments surrounding Powerus highlight the intersection of business, politics, and global conflict. While the company positions itself as a key player in defence innovation, its ties to the US President’s family continue to raise questions about ethics and influence. As geopolitical tensions persist, scrutiny over such ventures is likely to intensify.