New Delhi: Jameson Ginger Ale, in partnership with Warner Music India, has launched Quote That, a vibrant new track that brings together rapper King and singer Sanjith Hegde. The collaboration marks a fusion of contrasting musical worlds—King’s bold, contemporary energy and Sanjith’s soulful, traditional depth—resulting in a seamless sonic experience.

Celebrating the spirit of collaboration

Rooted in the ethos of independent spirit and kinship, the project reflects values of connection, creativity, and inclusivity. The official music video for Quote That is now live on digital platforms, showcasing the power of two distinct voices blending to create something greater than the sum of its parts.

Pulkith Modi, GM Marketing, Pernod Ricard India, said:
“In this smooth collaboration, KING and Sanjith Hegde bring two contrasting musical worlds together. The track unites modern energy and classic feeling, smooth in style and full of heart.”

Brand and industry voices

Jay Mehta, Managing Director, Warner Music India & SAARC, highlighted the cultural resonance of the initiative:

“This collaboration with Jameson Ginger Ale shows how music and brands can come together to create cultural moments that resonate locally and globally.”

Ajay Gupte, President – Client Solutions, WPP Media South Asia, noted that the campaign embodies creativity and cultural connection:

“By bringing together King and Sanjith Hegde, we’ve crafted something more than just a music track—it’s a celebration of collaboration and community.”

The artists on ‘Quote That’

Speaking about the track, King said:

“‘Quote That’ is about real moments and real people. It’s not just a song, it’s a reminder that the best memories are made when you’re surrounded by your circle, living in the now. Working with Sanjith brought a real balance that made the song feel like a celebration.”

Sanjith Hegde added:

“Working with King was super special—his energy is solid, and watching him instantly write his verses was inspiring. The team worked hard to make this a bop, and I hope people feel it.”

🎧 Watch the official music video here: Quote That – King & Sanjith Hegde

About the collaborators

  • Pernod Ricard India is the Indian arm of the multinational beverage company, with brands like Royal Stag, Blenders Pride, Chivas Regal, and Jameson in its portfolio.
  • Warner Music India, launched in 2020, has quickly risen as a leading label with a roster that includes King, Diljit Dosanjh, Darshan Raval, and Sanjith Hegde, alongside global stars such as Bruno Mars, Dua Lipa, and Ed Sheeran.

Through this collaboration, Jameson Ginger Ale and Warner Music India aim to reinforce the power of music to bring people together, blending diverse sounds into one unforgettable cultural moment.