Key Facts

  • The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy items under the Amul brand, announced a reduction in the retail prices of more than 700 product packs, including ghee, butter, ice cream, bakery, and frozen snacks. This decision is aimed at passing the benefits of the GST rate cut to consumers.

  • The new prices will be effective from September 22, 2025.

  • The price of ghee has been reduced by ₹40 per litre, bringing it down to ₹610 per litre.

    • Why It Matters

    • The price revision comes after the Indian government implemented a reduction in Goods and Services Tax (GST) rates on various food products, including dairy items.

  • Amul’s move to pass on the benefits of the GST rate cut is expected to provide relief to consumers, especially in the current economic climate.

  • The reduction in ghee prices is particularly significant, as ghee is a staple in many Indian households and its price has seen fluctuations in recent times.

    • Broader Context

    • Amul’s decision to lower prices across a wide range of products reflects the company’s commitment to making quality dairy products more affordable for the masses.

  • The price cuts are also seen as a strategic move to maintain Amul’s competitive edge in the market amidst rising costs and competition from other dairy brands.

    • Conclusion

    Amul’s price reduction across over 700 product packs, including a ₹40 per litre drop in ghee prices, is a welcome move for consumers. The new prices, effective from September 22, 2025, demonstrate Amul’s responsiveness to changes in GST rates and its dedication to providing quality dairy products at affordable prices.