Mysuru: Challenging Star Darshan has donned a new role this time, and has accepted the offer of the State Forest Department, to be its new brand ambassador.
In his new role, Darshan will take part in all the events like Earth Day, World Environmental Day and Vanamahotsava ( a day dedicated to plant new saplings) and will promote environmental awareness among the people in coordination with the state forest department.
Darshan, an animal lover has already adopted several animals including elephants and tigers at the world famous Chamarajendra Zoological Gardens in Mysuru.
He also owns a stud farm at Kempayyanahundi on the city’s outskirts, where few premium breed of horses and birds are under his care.
The forest department is coming out with a documentary titled “Plant A Tree” to coincide with the World Environmental Day on June 5. Darhsan has played a cameo extending to 20 seconds in the 90 minute documentary film, without demanding any remuneration for his role. Darshan is likely to create awareness at several places surrounding the state forest reserves namely Male Mahadeshwara hills, Bandipur and Nagarahole during the documentary shooting.
Speaking on assiging the new role to Darshan, Deputy Conservator of Forests V Yedukondlu said, “The department zeroed in on him considering his passion towards environment and love for wild life.” A certificate conferring brand ambassador status has already been issued to the Kannada film star.
Darshan, now follows Big B Amitabh Bachchan, who is the brand ambassador for Gujarat Forest Department and may inspire several others in filmdom to take up similar roles in the days to come.