New Delhi: AI report predicts major shift in automobile sales

Generative AI (GenAI) is expected to play a decisive role in shaping the future of automobile sales, with more than 40–50 million annual car purchases projected to be influenced by AI-powered assistants by 2030. The findings come from a joint report released by the Boston Consulting Group (BCG) and OpenAI titled “Will AI Become the Best Car Sales Advisor?”.

Growth prospects for early adopters

According to the study, automakers that integrate GenAI across the customer journey stand to see sales growth of up to 20 per cent by 2030. From car configuration to financing options and scheduling test drives, GenAI could transform the process into a seamless, personalised experience. Conversely, firms that delay adoption may face revenue losses of around 15 per cent as customers move towards brands providing smoother, AI-enabled journeys.

How GenAI will transform buying journeys

The report highlights that GenAI-powered assistants will act as neutral advisors, helping customers compare models, analyse costs, and even assess lifetime emissions. Unlike traditional dealer-led processes, AI systems will present transparent, brand-independent advice. This shift could change the way customers make decisions, focusing less on brand loyalty and more on value, sustainability, and total ownership costs.

Changing consumer behaviour

Experts believe the technology will also weaken the hold of traditional brand image in the auto market. Instead, buyers are likely to prioritise price, electric vehicle range, usage costs, and carbon footprint. In fast-growing Asian markets, the pace of GenAI adoption will determine leadership among manufacturers, potentially reshaping the industry’s competitive landscape.

Automakers’ strategies

The report suggests that companies should ensure strong visibility on AI-driven platforms, collaborate with multi-brand marketplaces, and even develop proprietary AI assistants to build trust with customers. By doing so, they can retain influence during the research phase and deliver a personalised journey that keeps buyers engaged with their brand.

Conclusion

With the car-buying process becoming increasingly digital, GenAI is poised to become a key decision-maker in the industry. The next five years will be critical for automakers as they prepare to either leverage this technology or risk being left behind.